A bit of context regarding Business Kitz:
Business Kitz collaborates with some of the largest top-tier law firms and publicly listed companies in Australia and the UK, gaining deep expertise in the agreements, policies, procedures, and systems required to run large-scale enterprises.
The original platform, launched in 2021, has remained unchanged since its release. It was primarily designed to support lawyers and HR managers in drafting policies and agreements, and to serve as a central repository for these documents.
The problem we are trying to solve:
Over the past 2 years, Business Kitz has seen a decline in trust from law firms and other clients due to the platform's outdated design and limited functionality. Many users expressed frustration with the poor usability and how long tasks took to complete, which ultimately caused investors to pull back which impacted the company’s ability to sustain itself.
Users also frequently complained that the homepage was unclear, leaving them uncertain about what steps to take next, and failing to direct them to the key areas of the platform they regularly used.
The outcome:
Following the product launch in April, Business Kitz successfully raised over £3 million in funding and saw its user base grow from just 150 to over 1,000 active users, marking a significant leap in adoption and investor confidence
Process:
The redesign process was structured into 3 key phases. The 1st phase focused on revamping the homepage, as it serves as the entry point for users. The 2nd phase was centres around improving the document library experience. Finally, the 3rd phase involved redesigning the profile pages. I'll be showcasing the Employee profiles, as the other profile types follow a similar design and flow.
While the design process was iterative, it began with a comprehensive discovery and research phase across the entire platform. The goal was to move quickly delivering value early to regain investor confidence, collaborate closely with developers, and ensure a proper UX.
The research included testing the platform with 6 users, interviewing an investor who was also using the platform for her consultancy and the sales representative of Business kitz.
Phase 1: The Homepage
Here is a look of the old homepage:
Here are the results of conducting user research and the objectives of the homepage:
After analysing the insights we received from users. We started a series of iteration in which included voting and discussing between us and users and eventually we ended up with 2 sketches and tested them on users and the investor.
Here is the final design of the Homepage:
Phase 2: Document Library
Here is a look of the old design
Here are the results of conducting user research and the objectives of the homepage.
After analysing the insights we received from users. We started a series of iteration in which included voting and discussing between us and users and eventually we ended up with 2 options and tested them on users and the investor.
Then a user flow was created for Document Library.
Final Design
Phase 3: Profiles
Here is a look of the old design
Here are the results of conducting user research and the objectives of the homepage
After analysing the insights we received from users. We started a series of iteration in which included voting and discussing between us and users and eventually we ended up with 2 options and tested them on users and the investor.
The user flow for profiles
Final Design
Users responded positively to the new design, noting that it significantly streamlined the process of creating and managing documents. On the business side, investor confidence has grown, with expectations of securing additional funding in the coming months.
From my perspective, I led the redesign effort, ensuring the process was efficient and developer-friendly. I also had the opportunity to present the updated designs to both investors and clients.
In a separate project, I worked on integrating generative AI into the policy and agreement creation flow. This experience deepened my understanding of how to guide AI interactions and craft more human-centered, conversational UX.