Information about Business Kittz
Business Kitts works with Australia and British largest top-tier law firms and publicly listed companies, acquiring extensive professional expertise in the agreements, policies, procedures, and systems essential for operating a large-scale business.
Problem Statement
They started to lose big law firms in Australia and the UK and investors don’t seem interested enough in the platform. The main reason why both Firms and Investors are losing interest is that the platform is that the company is lacking behind in terms of UX and usability.
The outcome
After showing the renovated platform to users and investors. Business Kittz managed to raise 3M$ of funds for the business overall and the people who started using the platform increased by a huge margin which saved the platform and business from going bankrupt.
Before initiating the process, I collaborated with the CPO, CEO, and engineer to discuss the platform's challenges and identify potential improvements. Here is a look of the old platform
The process itself was direct since it was easy to get access to users and investors and helped a lot throughout the process
The process started with talking with users, investors that tried to invest more but stopped due to the poor performance of the platform. We also talked to the sales person in Business Kittz. Then we set up the following objectives foe the platform
Then, user flows were developed for the entire platform and its pages. Here are 2 workflows for documents and profiles
For documents
For profiles
After testing the IA of most pages. We started with the wireframes and generated ideas and came up with an issue which is how to show documents and profiles. We came up with 2 ideas. One with a list layout and the other one showed documents / Profiles and or separate. Then we tested out the 2 ideas on users which backed with some other questions regarding
For documents
From the 6 users. 5 wanted to see the list layout since it shows more information and the second idea won’t allow us to show more information which is crucial for a contract.
For profiles
From the 6 users. A surprising 6 wanted to see the profiles separately since the information given would make lists too long and some and all they wanted is the name of the company.
After all the iterating and testing all the ideas possible we started gradually designing the final UI
For the nav bar
We differentiated profiles and documents separately and the business profile was hidden (even though it is one of the selling points for them ) in the settings and showed it in the nav bar.
Here are the homepage, document library and business profile ( with all other profiles following a similar design and structure )
Most users were satisfied and a lot of existing users invited more new users which is a result of satisfied users with the new users. For investors they were more than happy with the new design and which let them gain more funds to improve.
I took the lead in redesigning the platform and creating a new design system to ensure it could be easily managed and improved by future designers. I believe no product is ever truly perfect, as businesses must continuously evolve and adapt to emerging trends.